SERVICES

You aren’t just hiring an advisor; you’re gaining a trusted partner with deep expertise in driving growth for companies selling automated solutions to back-office teams, including accounting and operations professionals. Decades of experience on the operational side before transitioning to GTM leadership, offers an intimate understanding of the needs and challenges these teams face—and how to position your solutions to resonate with them effectively.

Every engagement is unique, tailored to the level of support your company requires:

Fractional Leadership: Acting as a part-time member of your executive team to guide strategy and execution.

Executive Mentorship: Developing and mentoring junior GTM resources to build a strong foundation for long-term success.

Strategic Project Leadership: Driving key initiatives to ensure impactful results, whether you’re scaling a new sales strategy, optimizing marketing efforts, or building channel partnerships.

Executive-level Sales, Marketing, and Channel expertise on a highly flexible basis, offering the impact of seasoned leadership without the time or financial commitment of a full-time hire. This cost-effective approach delivers immediate value while helping you scale for the future.

If you’re a company looking to connect with back-office decision-makers—whether accountants, controllers, or operations leaders—you’ll benefit from insights honed by years in their shoes and expertise in crafting GTM strategies that drive results.

Specialties

  • Go-To-Market Strategy
  • Operational Excellence
  • Sales & Marketing Alignment
  • Channel Strategy
  • Sales Process Methodology
  • Sales & Partner Enablement Planning
  • Automation Assessments
  • Vendor Evaluations
  • Positioning & Messaging
  • Product Innovation
  • Value Propositions & ROI Assessments